Best Practices Search Engine Optimization
What Is SEO?
According to Webster's, to optimize something is to make it as effective, perfect, or useful as possible. The Kazimier Consulting approach to Search Engine Optimization is the art of making a website, or web page, as compelling and useful to the end user as possible. As a result of this process, all websites we optimize become a very effective, perfect even, tool to drive qualified traffic to your online small business.
Benefits of Search Engine Optimization
Implementing a well thought out search engine optimization strategy will help your small business receive free traffic from search engines such as Google, Bing, and Yahoo. There are many different phrases industry people use to explain SEO; free, organic, editorial, and natural search engine optimization. Done correctly, executing a SEO plan will drive new traffic to your site as well a generate return visits.
Goal of SEO
Along with driving traffic to your site is the importance of having a goal for these new and returning visitors. Do you want them to buy a product or service, download a .pdf file, sign up for a newsletter, or contact you for more information? These actions are all considered to be Key Performance Indicators (KPI's) and they are just some of the ways we measure the effectiveness of your website. It is essential to use clear call to action as part of optimization. A call to action let's the end-user know what action they should take when arriving at your website. Phrases such as buy now, download here, sign up for, and contact us are a few examples of effective call to actions.
At the end of the day, our search engine optimization implementation should lead to new returning visitors taking desired actions on your site.